the $12,000 font change
Design consultants charge $12,000 to change city’s font from Univers to Rotis.
Can I have that job?
So our new civic logo font is Rotis, beloved of pharmaceutical and cosmetics companies as an alternate for the old Neutrogena-y standard, Herman Zapf’s Optima.)
This font was actually designed by Otl Aicher, the German graphic designer most famous for his Olympic pictograms used at the 1976 games…which have come to be very ‘Montreal’ symbols in my memory.But Rotis is just…wrong.
The city should have used a typeface from a Montreal designer - a trendy distressed typeface from 2Rebels that more accurately resembles our fractured civic politics, the state of our “roads,” and the general unkemptness of the city since the mega-merger.
(via Montreal City Weblog)
June 5, 2003 1:26 PM
