King Marketing

AJ Kandy
Creative Director

AJ brings over 17 years' experience to KMA+C.

Previously in charge of Branding, Interactive and Creative at telecom software maker Interstar Technologies, AJ also served as Art Director at magazine publisher EMG Media. He's also worked on projects for Power Corporation, Air Canada, Merck Frosst and BCE Teleglobe.

AJ is a graduate of Concordia University's Communication Studies program.

Other KMA+C Blogs

Ken King, President

Previously: The Branding Of Polaroid: Paul Giambarba
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Macworld + The Value of Rumors as PR

Macworld Expo kicks off tomorrow in San Francisco, and Steve Jobs will be giving one of his semi-annual “One more thing…” keynote addresses.

This keynote is more shrouded in mystery than usual, as Apple has taken the unusual step of suing rumor site Think Secret and not simulcasting the keynote via satellite feed or QuickTime, opting instead for a 9 hour delay.

I have a suspicion they’re announcing something either really good, or really disappointing — either way, something that would cause a major fluctuation in their stock. In that case, quashing rumors may be more to comply with SEC insider-trading rules, than out of meanness to rumor-lovers.

Apple knows that ongoing interest is almost entirely handled by Mac news and rumor sites. What company wouldn’t kill to have dozens of rumor sites and blogs talking about it 24/7, passionately, for free?

January 10, 2005 12:12 PM

© 2004 King Marketing, Advertising & Communications, Inc.