They’re running out of good car names
The US is sometimes described as an “empire” these days, and it’s often noted that there’s an increasing class divide in that country. Two prototype cars unveiled at the 2006 Detroit Auto Show don’t help dispel that notion.
Buick (warning: Flash) unveiled a concept SUV called the Enclave; the usual PR flacks stated the name was all about safety. This, on the heels of reports stating that SUVs are actually less safe for children to ride in, due to their propensity to roll over. Or maybe they were trying to go for an air of exclusivity - in which case, may I suggest the Buick Gated Community?
The last time I heard ‘enclave’ in any common currency, it was discussing pockets of Serbian or Croat villages during the Yugoslavia conflict…bad choice, Buick.
Chrysler unveiled its new hautebourgemobile, the Imperial. It’s a nicely retro-futuristic design that blends a bit of Rolls Royce into the current Mercedes/Maybach-lite look. That said, with the country involved in a costly, bloody war over
oil, er, WMD, er, securing democracy in the Middle East, is that really the best name for something that’s probably not gonna be a gas-sipper?
January 10, 2006 10:33 AM