37signals Gets Real
Jason and the fine folks at 37signals have published a new PDF book called Getting Real.
In their own words:
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it’s a book of ideas.
Sample chapters (in PDF format, boo) are available to peruse. Seems like a good documentation of their own internal process, a bit of the it’s-so-obvious-why-doesn’t-everyone-do-this, cluetrainy thing about it, but probably worth reading.
What I like about it is that it’s largely applicable to any sort of startup or product launch process, not just web or software applications. (Although I don’t know how iterative you can be about cars or dishwashers. Hmmm.)
Oh yeah, on the Web 1.56 front, our Transcribr podcast transcription service is doing better than expected…Look for more announcements on that front soon.
March 2, 2006 12:39 PM
