Rebel sell, rebel style at Sun Microsystems
With Scott McNealy handing the reins of Sun over to Jonathan Schwartz, gossip abounds in regards to Schwartz’ hippie-nerd-engineer ponytail. Would he “give in to the Man” and cut it off, or remain a True Rebel™ and keep it?
I’m sure Schwartz has his own reasons for his tonsorial choices, but the commenters on that article who think a ponytail is “rebellious” or “anti-corporate” need to have their heads examined.
I mean, it’s rebellious the same way a leather jacket and a motorcycle is, which is not at all. It’s just another individual choice available to citizens of our lovely liberal free-market world. But of course the marketing of such things as “rebellion” still sells Harleys to over-the-hill dentists in Tucson.
On a similar note, Earth Shoes (they’re still around?) are rebel-selling their latest campaign: “Different, Like You!”: of course, written in a sort of extreme-skateboardery jagged font with a Photoshop glow effect added.
Yep, I buy negative-heel, spine and posture-supporting shoes to express my dissent with mainstream culture and show how extreme I am to others…don’t you?
April 28, 2006 10:13 AM


Oh my god, maybe there’s a job for teaching people what rebellious actions look like. And besides is there really any possible way to look rebellious. Um, aside from living outside of course. Those are our true rebel spirits among us. People always make excuse for the people who live outside, “addictions,” “mental health issues,” “jobless” when actually once the “homeless” live and get used to outside living, they many many times prefer it, freedom, few schedules, no pesky extra possesions or falling for ideas like ponytails and motorcyles symbolizing rebel nature.
I can’t believe earth shoes still exist. That’s funny.
wrote Candy Minx on April 30, 2006 1:26 PM