King Marketing

AJ Kandy
Creative Director

AJ brings over 17 years' experience to KMA+C.

Previously in charge of Branding, Interactive and Creative at telecom software maker Interstar Technologies, AJ also served as Art Director at magazine publisher EMG Media. He's also worked on projects for Power Corporation, Air Canada, Merck Frosst and BCE Teleglobe.

AJ is a graduate of Concordia University's Communication Studies program.

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Ken King, President

Sentence. Fragments drive. The reader mad.

Reading text composed of sentence fragments is like being in the passenger seat with a start-and-stop driver; they’ll race away from the green light, travel a very short distance, then slam on the brakes, causing grammatical whiplash.

Sentence fragments also make the writer sound as if they’ve been hit with a tranquilizer dart — squeaking out small bursts of lucidity between blackout spells.

Here’s an example of writing from a friend’s blog, transmogrified into sentence fragments, with comma splices for good measure:

Clearly. The cat was suffering. There was nothing we could do. But we couldn’t just leave him there either, we had a little bit of water left. So I cut the bottom out of the bottle to make a small bowl. And we set the water down next to the poor creature.

The cat looked at the water. And then stood up. He gave us a contemptuous look. And walked away. With the swagger, of an old arthritic sailor.

It’s hard to resist the urge to say that out loud in a “caveman” voice, isn’t it? What scares me is that some people write like this (all together now…) all the time!

Sentence fragment errors occur when a writer isn’t aware of proper sentence construction. Sentences at their simplest need both subjects and predicates, and contain a complete thought; this is also called an independent clause.

By contrast, a dependent clause is missing one of these elements, and depends on another clause to complete its sentence structure.

For example, in the sentence:

Robert’s car rolled into the ditch, the brakes squealing.

“Robert’s car rolled into the ditch” is a complete independent clause, with a subject (Robert’s car) and a predicate verb (rolled) and even an object (the ditch). You can put a period at the end of it and it still works as a sentence; in fact, you could theoretically put a period after rolled, if you were feeling particularly Hemingwayesque.

However, the phrase “the brakes squealing” is dependent on the first half of the sentence, as this is a phrase without a predicate verb and it’s an incomplete thought, merely adding description to what’s going on in the first clause.

Comma splices occur when you try to join two independent clauses with a comma instead of a conjunction:

We rode up the hill to Cortona, we were staying in a B&B.

Here’s the same sentence corrected with a subordinating conjunction:

We rode up the hill to Cortona, where we were staying in a B&B.

When you have two independent clauses that share a continuous thought, consider using a semicolon to join them:

The car had 100,000 miles on it. It showed scars from being driven long distances.

The car had 100,000 miles on it; it showed scars from being driven long distances.

When you have an independent clause that’s followed by another that explains the first, but doesn’t form part of a continuous thought, then you should use a colon. Note that the phrase after the colon is properly capitalized, like a new sentence:

The car had 3,000,000 miles on it. It was time to buy a new one.

The car had 3,000,000 miles on it: It was time to buy a new one.

When you take care to avoid sentence fragments and comma splices, your writing flows much more naturally, without interruption. Using the concept that each sentence is a single thought also helps to order your writing, making it easier for the reader to follow. I find it a useful tool to also cut down on clutter and jargon, and condense your copy into lean, economical and memorable turns of phrase - which is the ultimate goal of business writing, isn’t it?

Once again, I’m indebted to Lori Mortimer’s article at Blogcritics.org for the links.

June 12, 2006 11:42 AM

Comments

Geez. I think I’m flattered. I suppose that’s better than taking my prose and making it better. I think.

;-)

wrote blork on June 14, 2006 10:28 AM

I wouldn’t do that to people I know! What kind of…monster…do you think I am here???

a fuzzy monster from jim henson’s creature workshop, but that’s besides the point.

wrote AJ Kandy on June 14, 2006 5:08 PM

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