The CBS Eye is upon us
Media conglomerate Viacom has a large part of Montreal’s bus-shelter and outdoor advertising market. Walking home today, I noticed that all the little Viacom stickers on the bus shelters had been replaced by the CBS logo. Well, I guess I must have missed the news that the old Viacom media empire was split into two companies at the end of 2005 - CBS Corporation and Viacom Inc.
Stranger things have happened. Heck, during part of the 60s and 70s, CBS used to own Fender Guitars (a period where the quality of said guitars dipped precipitously — I’m not sayin’, I’m just sayin’).
I know it sounds odd, but it’s sort of disturbing to see this logo all over Montreal. Viacom was just another multinational; its logo tended to blend into the background. CBS is a very specific, very American network with headquarters on 54th Street in New York City.
I feel like somehow, someone has stolen the unicycle that Canadian sovereignty rides on, or something. Does anyone else find it a bit weird?
June 14, 2006 9:07 PM