“New” Concordia Logo - part III
Not to flog a deceased equine, but compare the new Concordia logo to this.
I recently also discovered the site of the other agency that was bidding on the contract, PostImage. Check out their logo designs under Print / Campaigns. “Concordia 2” is frankly stunning, I’m really surprised it didn’t win.
From my friends at the University who have to implement the new….thing… on all manner of print and Web projects, they still don’t have a full set of logos adjusted for different uses (such as small or large sizes, different backgrounds, etc.), they have to fight with a central office to even get access to proper vector graphics files.
My sources also tell me, for all the money spent on this rebranding, there isn’t even a full brand identity guidebook with usage rules yet. Furthermore, to add insult to injury, they have to submit all their work to that same central office to make sure it passes muster. That’s really going to speed things up, I’m sure.
The more I look at the new logo, the more it seems like it’s gonna be really hard to center, as well…
Oh yes, answering the trivia question in my logo design: the heart shape is composed of the letters V and M, for the old name of the City of Montreal, “Ville-Marie” or “Villa Maria” in Latin - you can find that interlocking V-M design on many of the city’s oldest buildings and religious institutions.
February 9, 2007 2:42 PM
Comments
Simon Fraser U also just redesigned their logo, worried that the crosses on their crest would make overseas students think they were a Christian school or something. The new redesign for them is dull and unremarkable, but this new Concordia one is straight-up offensive.
wrote Teena on February 21, 2007 7:54 PM
Well, they just came out with a standards manual, full of examples what not to do.
http://web2.concordia.ca/mrkcom/newvision/
wrote Alexandre on April 23, 2007 2:48 PM
Ah, the V-M seems so obvious now! Simple. Brilliant. And yes, PostImage’s design is far more superior than that ridiculous bland logo they chose in the end. I simply don’t get it. I’m guessing it’s all red tape and uni bureaucracy at its finest. Their loss.
wrote zura on February 9, 2007 10:05 PM