Brand Ethics Debate: March 23rd at HEC
The École des Hautes Etudes Commerciales (HEC) at Université de Montréal is hosting the latest edition of their Marketing Consortium, (warning: Flash site with music) a one-day event of speakers, panels, and debates about everything relating to marketing and branding.
The event’s being sponsored by L’Oréal Canada and other participants include the CROP polling firm, Gaz Métro, Deloitte, American Express, and others.
Yours truly has been invited to participate in a debate about brand ethics, along with Caroline Roux, a Ph.D candidate from McGill who also teaches as part of the U of M’s chair in business ethics; Nathalie Chalifour of the Jolicoeur Lacasse law firm, Yanik Deschenes of Wal-Mart (!), Jean-Jacques Streliski of Publicis, and Patrick Beaudoin of Cossette.
Our event comes towards the end of the day, from 2:15 to 3:30pm, but the rest of the schedule looks packed with some excellent panels and speakers.
If you want to attend, it’s $15 for students and $50 for academic staff and professionals. There’s lunch included and a networking wine-and-cheese afterwards.
There’s limited places for the morning sessions, and advance registration via the website ends on Friday the 16th. You can pay via credit card or PayPal right on the site. Hope to see some YULBloggers there!
March 15, 2007 2:50 AM
