May 28, 2005
Say it loud, we're small and we're proud!
When the Bank of America chooses to pretend that it understands small, it becomes evident that the tide is shifting.
Michael Katz, guest blogging at Guerrilla Marketing for Consultants, suggests that small companies shouldn't pretend they're big:
Instead of working so hard to look like the big guys in the hope that it makes us appear more professional and more legitimate, realize that the big guys are spending millions of dollars trying to look like us in the hope that it makes them appear more human.
It works for us: all our clients know we work from home. They also know that I have the freedom to do things that I cherish -- like playing lunchtime hockey. They're even jealous, a little.
Posted by kenking at May 28, 2005 8:47 PM
