King Marketing

Ken King
President

Before founding KMA+C, Ken was the Director of Sales & Marketing for Hip Interactive.

Prior to that, Ken was Director of Advertising for retail franchisor Multimicro, whose brands include Compucentre, CompuSmart, MicroAge and The Telephone Booth.

Ken is an MBA graduate of the Queen's University School of Business.

Other KMA+C Blogs

AJ Kandy, Creative Director

July 11, 2005

More on financial fiddling

Co-incidentally to posting my thoughts on fiddling with financials in your business plan earlier today, I came across Startup 101, a mini-site created by Dave Taylor and Stephen Fowler to provide entrepreneurs with some basic advice on building their business.

Their section on business plan financials includes the following comment:

Although the most critical element of your financials is your revenue projections, it might not be for the reason you think! Savvy investors and business people will study your financial information because they want to understand your underlying assumptions.

BTW, Dave Taylor is involved in publishing several other interesting blogs, including what I think is his main site, The Intuitive Life and a Q&A column that deals mainly with technical issues but also with business management.

Posted by kenking at July 11, 2005 8:55 PM

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