King Marketing

Ken King
President

Before founding KMA+C, Ken was the Director of Sales & Marketing for Hip Interactive.

Prior to that, Ken was Director of Advertising for retail franchisor Multimicro, whose brands include Compucentre, CompuSmart, MicroAge and The Telephone Booth.

Ken is an MBA graduate of the Queen's University School of Business.

Other KMA+C Blogs

AJ Kandy, Creative Director

Previously: More on financial fiddling
Next: More open-source enterpreneurship

July 13, 2005

Putting Ideas to the Test: The Business Experiment

I read a lot of business books, and often wonder if the ideas extend much beyond the authors' carefully chosen case studies. I also prefer rapid prototyping and real market experiments to exhaustive research and analysis. It's not surprising, then, that I found the news below very interesting and exciting:

Rob May at Business Pundit has created a public experiment with the goal of building a business using the principles outlined in The Wisdom of Crowds.

So I've built a new site called The Business Experiment where I propose we do just that.

Yes, you heard correctly. Business bloggers and readers will test their cumulative business knowledge by collectively starting and running a business - out in the open.

Can we do it? I don't know. It seems crazy, and counterintuitive to everything that we think about business, but that is why I want to do it.

Read the rest of his announcement about The Business Experiment.

Posted by kenking at July 13, 2005 12:36 AM

© 2004 King Marketing, Advertising & Communications, Inc.