King Marketing

Ken King
President

Before founding KMA+C, Ken was the Director of Sales & Marketing for Hip Interactive.

Prior to that, Ken was Director of Advertising for retail franchisor Multimicro, whose brands include Compucentre, CompuSmart, MicroAge and The Telephone Booth.

Ken is an MBA graduate of the Queen's University School of Business.

Other KMA+C Blogs

AJ Kandy, Creative Director

Previously: LinkedIn - what're people doing with it?
Next: Putting the cart before the horse: branding

September 8, 2005

The importance of the customer experience

Many retailers have bought into making a trip to their stores an experience, not just an exercise in hunting and gathering. However, it's difficult to translate that same experience to a website.

Freitag is the creator of the mancipation line of murses (man-purses) and their store in Davos, Switzerland set up a webcam so that remote clientele can interact with a salesperson live over the internet. How's that for a special way to engage your clients over the web?

This came to my attention through Diego Rodriguez' blog, metacool.

Posted by kenking at September 8, 2005 10:30 AM

© 2004 King Marketing, Advertising & Communications, Inc.