King Marketing

Ken King
President

Before founding KMA+C, Ken was the Director of Sales & Marketing for Hip Interactive.

Prior to that, Ken was Director of Advertising for retail franchisor Multimicro, whose brands include Compucentre, CompuSmart, MicroAge and The Telephone Booth.

Ken is an MBA graduate of the Queen's University School of Business.

Other KMA+C Blogs

AJ Kandy, Creative Director

Previously: Wait 6-8 weeks because we don't give a damn
Next: Yes, it CAN be done, you just don't want to do it

April 5, 2006

A Dollar Today is Worth More Than a Dollar Tomorrow

Fred Wilson lists this principle as one of the five things he learned in business school and I have to say that it had a big impact on me as well. The interesting thing is that the idea is naturally ingrained in people - here's a quick exercise you can do to draw this out in a friend:


  1. Offer your friend $100 a year from now.

  2. Then, offer them a smaller amount right now, say $90.

  3. They take it.

  4. Principle proved.

You may have to dicker a little to find the point at which they'll accept the offer, but that's just haggling over the discount rate - pretty much everyone will accept some smaller amount of money today rather than waiting.

For bonus marks, vary the dollar amounts and time periods - you'll learn interesting things about risk tolerance.

Posted by kenking at April 5, 2006 8:00 AM

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