April 5, 2006
Wait 6-8 weeks because we don't give a damn
Why do you have to wait 6-8 weeks to get your first issue when you subscribe to a magazine? When you give a damn about picking up a new reader, you go the extra mile, as described in this quote from a reader's email on Grant McCracken's blog:
Music Week for the "culture and economics" world: "When you subscribe, online or by subscription card, you get the current issue in the mail about 3 days later, in a hand-addressed envelope. No ‘please allow 6-8 weeks’: this isn’t a big corporate mag. While they put together a top-rate, slick publication with great cover photos, it’s obvious even from the transaction of the subscription that there’s a room somewhere in Philly, filled with guys (sic) who love this music and want other people to love it, too."
Posted by kenking at April 5, 2006 6:43 AM
