King Marketing

Ken King
President

Before founding KMA+C, Ken was the Director of Sales & Marketing for Hip Interactive.

Prior to that, Ken was Director of Advertising for retail franchisor Multimicro, whose brands include Compucentre, CompuSmart, MicroAge and The Telephone Booth.

Ken is an MBA graduate of the Queen's University School of Business.

Other KMA+C Blogs

AJ Kandy, Creative Director

Previously: User tagging on delicious - hear the voice of your customer, for free
Next: Focus on Flyers

October 1, 2006

Calling "bullshit"

Communication directly between your customers is easier than ever now, and one of the main things they're going to do is call you on your bullshit. Seth Godin:

Catherine sends us to Mouse Print, a website focused on the sleazy things marketers will do to trick people.

Instead of spending your money on lawyers to make the weasel words in the fine print more lawsuit-proof, try actually improving the product.

Posted by kenking at October 1, 2006 9:19 AM

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