King Marketing

Ken King
President

Before founding KMA+C, Ken was the Director of Sales & Marketing for Hip Interactive.

Prior to that, Ken was Director of Advertising for retail franchisor Multimicro, whose brands include Compucentre, CompuSmart, MicroAge and The Telephone Booth.

Ken is an MBA graduate of the Queen's University School of Business.

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February 22, 2007

Launching first flyer survey at RAC Flyer Symposium

We are pleased to announce that we will be at tomorrow's RAC Flyer Symposium to start collection of data for our flyer research. The first study will start this week and will focus on the current practices of retailers in measuring the effectiveness of their flyer programs.

Upon completion of our report, aggregate results of this research will be sent out to RAC members, survey participants and those who attended the symposium. If you wish to participate in the research or receive a copy of the report, please send an email to retail@kingmarketing.ca

Click here to read my previous comments on the flyer symposium.

Posted by kenking at February 22, 2007 11:09 AM

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